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# Updated: Let’s quit something — Kelford Labs Daily
- URL: https://kelfordinc.com/updated-lets-quit-something-kelford-labs-daily/
- Published: 2024-08-01T10:23:34.000Z
- Updated: 2026-01-27T15:18:19.000Z
- Description: Take time for what matters.
- Author: Joel Kelly
- Tags: Daily Labs, focus, priority, decision, action, books

*Today’s newsletter is updated from May 2023\. I like the reminder that, to “make time” for something important, we need to take time from somewhere else.*

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Are you experiencing “escalation of commitment”?

It’s the feeling that, even though things aren’t looking good, you should double down. You should keep pushing through.

**Basically, to protect our identity as someone who makes good decisions and sticks to things, we tend to stick to bad decisions long after we should have quit them.**

But what if we shook off the sunk costs and opened our eyes to whether what we’re *sticking to* is actually worth *seeing through*?

Or if it’s better off quit.

“That means realizing,” as Annie Duke writes in *Quit*, “that spending another minute or another dollar or another bit of effort on something that is no longer worthwhile is the real waste.”

But nobody wants to be a quitter, right?

**“Contrary to popular belief,” Duke writes, “winners quit a lot. That’s how they win.”**

So, this week, instead of *doing* more marketing work—instead of anxiously puttering away at the endless tasks—choose something to *stop* doing.

Not so you can simply do less, but so you can do more of what’s worth it.

Because nobody has ever “found time” to do the important things.

Winners *make* time by quitting the things that waste it.

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[Kelford Inc.](https://www.kelfordinc.com/) helps hands-on entrepreneurs and founders with complex marketing challenges define and articulate their unique value to their very best customers.

***We’ll show you the way to always knowing what to say.***