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# Updated: Why should I listen to you? — Kelford Labs Daily
- URL: https://kelfordinc.com/updated-why-should-i-listen-to-you-kelford-labs-daily/
- Published: 2024-08-02T10:24:16.000Z
- Updated: 2026-01-27T15:18:18.000Z
- Description: How are you building credibility?
- Author: Joel Kelly
- Tags: Daily Labs, content, value, credible, perspective, distance

*Today’s newsletter—the last of this series of archival updates—is updated from November 2023\. It’s all about how having a body of work, in the form of content, can help you demonstrate your unique value at a distance.*

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> “Your point of view should answer your audience’s pivotal question: Why should I listen to you?”  
>  
> — Rochelle Moulton, The Authority Code

**Marketing is about demonstrating value, not promising it.**

That’s why it’s so valuable to have a way to reach potential customers at a distance, like through a newsletter, podcast, social media, or video.

You get to provide your point of view—in fact, that’s what people are following you *for*—which helps you build credibility.

**Because, like David A. Fields wrote in *The Irresistible Consultant’s Guide to Winning Clients*, “buyers of consulting services aren't looking for different; they’re looking for a solution they can rely on.”**

As Rochelle Moulton points out above, having a point of view helps you build that credibility, it provides an answer to the question—why *you*?

Without some means of communicating our perspective, we’re left with merely communicating our products or our prices, just like everyone else.

But with a perspective, a point of view, and a means of communicating with potential customers at greater and greater distances, you can demonstrate your value—your *reliability*.

**So, if a customer asked, “Why should I listen to *you*?” what would you tell them?**

And could you be telling that story now?

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[Kelford Inc.](https://www.kelfordinc.com/) helps hands-on entrepreneurs and founders with complex marketing challenges define and articulate their unique value to their very best customers.

***We’ll show you the way to always knowing what to say.***