> ## Content Index
> Fetch the complete content index at: https://kelfordinc.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Video: New Tech, Old Marketing
- URL: https://kelfordinc.com/video-new-tech-old-marketing/
- Published: 2023-07-18T11:23:44.000Z
- Updated: 2026-01-27T17:29:47.000Z
- Description: A real-world example of the New Tech, Old Marketing framework.
- Author: Joel Kelly
- Tags: video, Weekly Labs, framework, experiment, media

In this week’s video, Leah walks you through the [New Tech, Old Marketing](https://kelfordinc.com/framework-the-opposite-opportunity/) framework using a real-world example: our experimentation with the new social network from Meta, Threads.

Take a look, and feel free to follow us on Threads (we’re @kelfordlabs) if you want to see the experiment play out in real-time!

If you can’t view the embedded video below, you can [watch it over on Vimeo](https://vimeo.com/845940945).

🧠

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