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# What does your work cause? — Kelford Labs Daily
- URL: https://kelfordinc.com/what-does-your-work-cause-kelford-labs-daily/
- Published: 2025-07-30T10:24:53.000Z
- Updated: 2026-01-27T12:51:37.000Z
- Description: In the real world?
- Author: Joel Kelly
- Tags: Daily Labs, specific, reality, linkedin, focus, connection

So as you might have noticed, these [last](https://kelfordinc.com/to-be-right-you-must-be-specific-kelford-labs-daily/) [few](https://kelfordinc.com/the-power-of-saying-something-kelford-labs-daily/) [Dailies](https://kelfordinc.com/tag/daily/) have been focused on getting [*specific*](https://kelfordinc.com/get-specific-get-noticed-kelford-labs-daily/) in your messages.

And the [Weeklies](https://kelfordinc.com/your-content-is-connection-kelford-labs-weekly/) have been about showing that your ideas connect to the [external world](https://kelfordinc.com/your-content-is-coherence-kelford-labs-weekly/).

**By sheer, beautiful coincidence, these two concepts came crashing together for me yesterday.**

I was on a call with a client (hello there, by the way!), talking through their content marketing plan. On the topic of [LinkedIn](https://kelfordinc.com/making-linkedin-work-kelford-labs-daily/) content, he said, with a glint of mischief in his eye, “I’ve been reading *some marketing blo*g about how you should be more specific in your content...”

I let out a laugh and mentally crossed my fingers.

”...so I did it and I noticed it got a *lot* more traction. Funny how that works.”\*

**Beyond the obvious, immediate effect on my ego, it directly connects to the idea of *demonstrating* that your ideas, the ways you work, the beliefs and values that inform your work, actually, you know, *work*.**

*You* know your services and products are good and actually solve the problem or seize the opportunity your clients are facing.

But for *them* to believe that they’ll work, they’ve got to see how they connect to *their* world.

**They've got to see your ideas *working*.**

To utterly destroy the whole illusion in service of my point, when my client saw that what I *said* would work *did* work, he believed the other things I said and will say just a tiny little bit more.

And, for a certain type of person in a certain type of situation, reading this right now adds just a little bit more credibility to me, because it *connects* to the world you know and understand.

That’s what I mean when I talk about [connecting](https://kelfordinc.com/your-content-is-connection-kelford-labs-weekly/) your ideas, your beliefs, values, and [*process*](https://kelfordinc.com/your-process-is-your-position-kelford-labs-weekly/) to the external world.

Showing that you don’t just [*care*](https://kelfordinc.com/your-content-contains-your-care-kelford-labs-weekly/) about your work, you *cause* things to happen *through* your work.

**In the** [**real world**](https://kelfordinc.com/why-you-want-recent-content-kelford-labs-daily/)**.**

*\*Conversation from memory, it was probably phrased differently*

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