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# What happens when you think in distances — Kelford Labs Daily
- URL: https://kelfordinc.com/what-happens-when-you-think-in-distances-kelford-labs-daily/
- Published: 2026-03-20T10:24:25.000Z
- Updated: 2026-03-20T10:24:24.000Z
- Description: You know what needs to be said.
- Author: Joel Kelly
- Tags: customers, Daily Labs, distance, focus, messaging, overdeliver, rangefinder, writing

When you start to think in distances, you actually start to think in *messages*.

Because when you realize you need to do some marketing, you automatically ask yourself, “How *far away* is the person I’m trying to reach?”

And once you know that, you know what your message needs to contain to move them one step closer.

**Instead of wondering what to say, you *know* what needs to be said.**

Because you know if they’re [Far](https://kelfordinc.com/being-found-from-far-away-kelford-labs-daily/) away, they need information about *what* you do.

If they’re [Close](https://kelfordinc.com/closer-marketing-clearer-marketing-kelford-labs-daily/), they need insights about *why* you do it that way.

If they’re [Here](https://kelfordinc.com/marketing-keeps-going-when-they-get-here-kelford-labs-daily/), they need *overdelivery* of the experience.

And if they’re [Connected](https://kelfordinc.com/staying-connected-with-ideal-clients-kelford-labs-daily/), they need to know how to *share* our value with others.

**Try it out, right now:**

Think of a marketing message or tactic you’ve been procrastinating on. And then ask yourself:

Am I trying to reach a complete stranger? A neighbour? Someone at my door? Or someone who’s worked with me before?

Once you know that, you know what needs to be said.

**Which is one step closer to knowing the words to say.**

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***is the marketing team that’s never at a loss for words. If you’re struggling with what to say and where to say it to attract ideal clients,*** [***we’ll show you the way***](https://kelfordinc.com/contact/)***.***