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# What to do when others do what you do — Kelford Labs Daily
- URL: https://kelfordinc.com/what-to-do-when-others-do-what-you-do-kelford-labs-daily/
- Published: 2025-07-18T10:24:15.000Z
- Updated: 2026-01-27T12:52:08.000Z
- Description: Do things differently.
- Author: Joel Kelly
- Tags: Daily Labs, position, different, process, specific

What do you do when what you do isn’t unique?

What do you do when *the way you talk* about what you do isn’t unique, either?

I’ve been chatting with a newsletter subscriber about his marketing over the past few months, and we ended up circling around a positioning idea he could explore.

But then he ran into somebody doing something similar.

*Saying* something similar.

And worse, they’re doing it really well.

So, what do you do? What should *he* do?

**Well, let’s think about it this way: Imagine in your mind your competitor or peer who’s doing and saying similar things to you.**

Now, let me ask you this: Do you work the exact same way as them?

If you answered ‘Yes’ to that, let me ask you again:

*Do you do the *exact* same things as them in the same way?*

If the answer to *that* question is ‘Yes’ I have one more question:

***Why??????***

See, the thing is, I’m not sure I believe you when you say you do the same things in the same way. Because I think you started your business to do things *differently*. The way *you* think they should be done.

The way you *know* they should be done.

Now, okay, maybe you think your *customers or clients* believe what you do is identical to your competitors’ or the industry as a whole, but I bet *you* know it’s different.

At least in some subtle but important way.

**So do this, if you’re in this situation, take a moment to read “**[**Your process is your position.**](https://kelfordinc.com/your-process-is-your-position-kelford-labs-weekly/)**”**

And think about *why* you do what you do just a little bit differently from everyone else.

From there, it’s just about finding the right way to [*talk*](https://kelfordinc.com/always-know-what-to-say/) about those differences.

**So your ideal clients see that what you do is *different* from what others do, in the ways that matter most.**

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