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# What would you do to prepare? — Kelford Labs Daily
- URL: https://kelfordinc.com/what-would-you-do-to-prepare-kelford-labs-daily/
- Published: 2026-09-01T10:26:36.000Z
- Updated: 2026-09-01T10:26:36.000Z
- Description: Marketing takes practice.
- Author: Joel Kelly
- Tags: action, practice, feedback, optimization, Daily Labs, experience, persistence

Let’s say you had a musical performance coming up.

Even if you don’t currently play an instrument or sing, let’s say in 6 months time, you *have* to.

And you have to in front of an audience.

What would be *the best* way to spend your time ahead of that performance?

It’s obvious, right?

**You would** [***practice***](https://kelfordinc.com/practice-before-you-perform-kelford-labs-daily/)**.**

You might read some theory, you might spend time listening to other performances. But, more than anything else, you’d want to practice your performance.

Over and over again, until you could do it without thinking.

**Thing is,** [***marketing is a type of performance***](https://kelfordinc.com/commentary-secret-marketing-performance/)**. And you get better at it the same way you would any type of performance:**

Through *practice*.

If you don’t currently play an instrument but you have to in 6 months, your first few practice sessions are going to sound bad. You might not want anyone else to even hear them.

But, sooner or later (and, ideally, *sooner*) you’re going to want others to give you feedback. So you’re not practicing doing it wrong, you’re practicing getting better.

Same for marketing.

Write a few blog posts and don’t publish them. A few LinkedIns that you keep in the drafts folder.

**But, eventually, and ideally fairly soon, you’ll want to start publishing.**

So you can get [feedback](https://kelfordinc.com/you-cant-improve-in-isolation-kelford-labs-daily/) and improve.

Today’s question is: how are you practicing your marketing?

**Or are you hoping for a successful performance without any practice at all?**

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