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# What you want your clients to say — Kelford Labs Daily
- URL: https://kelfordinc.com/what-you-want-your-clients-to-say-kelford-labs-daily/
- Published: 2025-08-13T10:24:37.000Z
- Updated: 2026-01-18T15:14:30.000Z
- Description: Something specific.
- Author: Joel Kelly
- Tags: certainty, clarity, compliments, credible, Daily Labs, experience, specific

As communicators and advisors, isn’t it strange how much we hate asking for testimonials?

I think it’s because we want our work, the words, images, and ideas we come up with, to kind of speak for themselves.

**But, well, they don’t.**

Our clients need to speak for them, so our prospects can trust us.

So here’s a tip: Don’t just ask your clients for a blanket testimonial.

**Ask them this:**

“If you recommended my business to a friend, and they said something like, ‘I think they’re too expensive,’ or, ‘I'm not sure they’re for me,’ (or another common objection you get), what would you say?”

*That’s* marketing gold: When a client helps a prospect overcome a challenge, an objection, a reason not to work with you.

Because it’s [specific, focused, and clear](https://kelfordinc.com/kelford-labs-weekly-specific-clear-and-focused-value/).

It’s not a simple, “You should work with them,” it’s “You should work with them for this very specific reason.”

**And *that’s* what gets communicators clients:**

Not blanket recommendations, but specific promises based on [specific value](https://kelfordinc.com/get-specific-get-noticed-kelford-labs-daily/).

And nobody knows your value better than your existing clients.

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*Reply to this email to tell me what you think, or ask any questions!*

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows communicators the way to always knowing what to say.***