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# Who are you talking to??? — Kelford Labs Daily
- URL: https://kelfordinc.com/who-are-you-talking-to-kelford-labs-daily/
- Published: 2024-10-03T10:22:59.000Z
- Updated: 2026-01-27T15:16:10.000Z
- Description: A real person, not a persona.
- Author: Joel Kelly
- Tags: Daily Labs, content, linkedin, specific, clarity

My favorite moment in *The Truman Show* is when Laura Linney’s character suddenly starts promoting a product in the middle of an intense conversation.

Truman, unaware that *he’s* not the audience for the promotion, bursts out with:

“What are you talking about? Who are you talking to?!”

![](https://storage.ghost.io/c/5a/75/5a75dc74-aafc-42ff-a23a-da6b80d4c2f9/content/images/2024/10/Truman.gif)

**Anyway, I ask myself that same question *a lot* when I see ads or scroll through LinkedIn.**

So many promotions feel like they’re not actually *for* anyone. They were a to-do on someone’s list, not an actual piece of creative work meant to help someone make a buying decision.

They feel inserted into conversations where they don’t belong, like promoting cocoa while Truman’s having a breakdown.

So let’s do this:

Go to your latest LinkedIn post, or take a look at your homepage copy. Ask yourself:

Who am I talking to?

**And if you don’t immediately picture a real individual—a *real person*, not a persona—it’s time for a rewrite.**

Just imagine Truman staring back at you, wide-eyed and world-weary, demanding:

“What are you talking about? Who are you talking to?!”

**And make sure you have a good answer.**

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[***Kelford Inc.***](https://www.kelfordinc.com) ***shows you the way to always knowing what to say. Marketing positions and messages for hands-on entrepreneurs.***