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# Your message’s mission — Kelford Labs Daily
- URL: https://kelfordinc.com/your-messages-mission-kelford-labs-daily/
- Published: 2025-09-29T10:24:16.000Z
- Updated: 2026-01-27T12:44:25.000Z
- Description: Is to demonstrate agreement.
- Author: Joel Kelly
- Tags: celebration, context, Daily Labs, demo, meaning, messaging, perspective, process

> “The normal purpose of conversation is to arrive at an agreed contextual understanding, or to celebrate its prior existence.”  
>  
> — A. F. Parker-Rhodes, Inferential Semantics

The problem with knowing what to *say* in marketing messages comes down to knowing what we *mean* to say, right?

Like, the typing or talking isn’t the problem. You’ve got that part figured out.

The problem is *what* you’re supposed to be typing, or saying.

The problem is knowing what we’re trying to *communicate*. What Parker-Rhodes would call the “rhema” (units of structured thought) of our uttered statements.

But what if I told you your messages *already* have a mission? There’s already something quite specific you’re supposed to be communicating.

And Parker-Rhodes told us in the opening quote:

**Every message, marketing or otherwise, we put out into the world has a mission:**

- Come to agreement or celebrate its existence

How does that apply to our marketing? Quite simply, I think. Remember, our job as marketers is never to [*convince*](https://kelfordinc.com/kelford-labs-weekly-dont-convince-connect/), it is to find the people who [*already* *want*](https://kelfordinc.com/kelford-labs-daily-whos-looking-for-you/) the specific value we provide.

**So that means the mission of our marketing messages is as simple as:**

- Demonstrate that our prospects *already* agree with our perspective

How do we do *that*? By showing them that it [*works*](https://kelfordinc.com/what-does-your-work-cause-kelford-labs-daily/)*.*

I’m doing that in this very newsletter:

You started out skeptical that there was a simple mission for every message. But then I showed you that *all* utterances and messages have a clear mission that maps to marketing, too.

Once we agreed upon the mission of *all messages* I transferred that agreement to the mission of marketing messages.

**And once you saw that this simple principle makes marketing messages easier, you’re able to see that you *already agree* with this perspective.**

You just hadn’t really thought about it this way before.

That’s all *you* have to do with your content and marketing messages, too: 

Demonstrate that your prospects agree with your [process](https://kelfordinc.com/your-process-is-your-position-kelford-labs-weekly/) by showing them that it works in the real world.

So go ahead and try it, and you’ll see that it works for you, too.

**Mission accomplished.**

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*Reply to this email to tell me what you think, or ask any questions!*

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***shows communicators the way to always knowing what to say.***