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# You’re right — Kelford Labs Daily
- URL: https://kelfordinc.com/youre-right-kelford-labs-daily/
- Published: 2026-09-25T10:25:56.000Z
- Updated: 2026-09-25T10:25:55.000Z
- Description: Here’s what to do next.
- Author: Joel Kelly
- Tags: anxiety, customers, Daily Labs, next step, problem, reality

Every client gets asked the same question, usually in our very first meeting:

“What aspects of your business (like your website, office space, or marketing materials) are currently demonstrating your unique value, and are they aligned with what your best customers value most?”

What the question drives at is the unconscious (or potentially even verbally externalized) anxiety a client has about their current marketing.

**Why do I ask it?**

As Gerald Weinberg wrote in *The Secrets of Consulting*, “Clients always know how to solve their problems, and always tell the solution in the first five minutes.”

Usually, clients know what’s wrong, they often even know *what* to do differently.

**What they don’t know is *how*.**

So, for example, our clients often know that their [website isn’t working](https://kelfordinc.com/how-to-keep-your-website-from-rotting-kelford-labs-weekly/). And they know why: It’s not talking to their *best customers* or clients.

It’s talking to the board, it’s talking to the competition, or it’s talking to that faraway “ideal” client who’s never even heard of them.

**What we do is show them what to *do* once they notice the problem.**

So if you’ve noticed that part of your marketing isn’t working, you’re probably right.

You’re probably right about why it’s not working, too.

**Perhaps all you need is a hand to help you with the *how*.**

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[***Kelford Inc.***](https://www.kelfordinc.com/) ***are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients,*** [***we’ll show you the way***](https://kelfordinc.com/contact/)***.***