Are you DEWing your marketing?
DEW is our framework for marketing measurement. It stands for:
- Are you DOING your marketing? Consistently? Sustainably?
- Are you ENJOYING your marketing? Enough that you’re excited to learn and adapt?
- Is your marketing WORKING? Are you getting the results you expect and do you know what to adjust?
Too many people start at “Is it working?” without asking themselves if it actually could.
And if it’s actually any good.
So they spin round and round in circles, making constant adjustments but not making any forward progress.
First, make sure your marketing is consistent, high-quality, and sustainable for the long-term.
Then, make sure you like doing it, so you keep doing it and keep getting better.
Finally, you can see if it’s working the way you want it to.
But if you start at whether it’s working, you’ll skip all the parts that actually make it work.
Kelford Inc. is the marketing team that’s never at a loss for words. If you’re struggling with what to say and where to say it to attract ideal clients, we’ll show you the way.