About Kelford Inc. and this website

Welcome to Kelford Inc.’s website. Kelford Inc. is a marketing and messaging firm based in Halifax, Nova Scotia, Canada.

Jan 18, 2026
About Kelford Inc. and this website

Kelford Inc. is a marketing and messaging firm based in Halifax, Nova Scotia, Canada. It’s led by husband-and-wife team Joel Kelly and Leah Sanford.

The Kelfords: Joel Kelly and Leah Sanford

We help communicators (like advisors, consultants, and non-profits) always know what to say in their marketing.

We do that in a few ways:

This website is actually a newsletter, which publishes most weekdays. We’ve developed our own tools and frameworks and we provide them for free, right here, if you want a little nudge toward the right messages in your marketing.

Subscribe here:

Our Marketing Rangefinder is the tool we take all of our clients through to understand where their ideal clients are, in relation to their business, and what messages they’d need to hear (and when) to take one step closer to becoming a customer. If you want to spend half a day so you’ll always know what to say, please get in touch.

We’re marketing leaders, taking control of the marketing wheel for our clients when they want clear direction, steady progress, and team buy-in and development. If your marketing needs more than a message, it needs momentum, we’ll get it going for you. Let’s talk.

And if you’re not ready to reach out just yet, that’s okay. We’ve got over 800 newsletters for you to read in the meantime.

Want to know which service to focus your marketing on? Read this one.

Want to know why self-promotion feels bad and what to do about it? Check this one out.

Want to know who you should be targeting, instead of trying to reach everyone? This one’s for you.

Take your time. Explore what we’ve got to say.

And when you’re ready to talk, we’ll show you the way.