A surprisingly easy content exercise — Kelford Labs Daily
Ask yourself this question.
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Everything
Now you have two problems — Kelford Labs Daily
Promoting your promotions.
Where are you putting your thoughts? — Kelford Labs Daily
Or are you trying to remember them?
Marketing guilt — Kelford Labs Daily
Comes from what we don’t do.
Turning beliefs into messages — Kelford Labs Daily
Using the Marketing Rangefinder
A negative focus avoids disimprovement — Kelford Labs Daily
By asking what’s missing.
Trust is about what you don’t do — Kelford Labs Daily
So they can believe you’re good at the rest.
Selling as a sample — Kelford Labs Weekly
Give away more to get more.
Updates, not upsells — Kelford Labs Daily
Give returning customers a reason.
Friday the 13th and best practices — Kelford Labs Daily
Common knowledge is often wrong.
They’re afraid of something worse — Kelford Labs Daily
Their fear is your FOMO.
The first draft is supposed to be bad — Kelford Labs Daily
Because you’re supposed to rewrite it.
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