Just a reminder: Today is April 1, so don’t believe anything you read online.
Except, I guess, this:
Marketing is a joke.
Well, it’s like a joke, I guess is more accurate. It’s like a joke in this specific way:
You can never know for sure if it’s going to work until you try it.
You can be pretty sure that you have the right pieces in place. That you’re making the right references, addressing the right audience, using the right words.
But you won’t know until you try.
Better to think of your marketing as a workshop, a place where you trial and experiment with ideas. Where you keep detailed records and you learn from your successes and failures.
Just like a comedian, just like an artist. They experiment, they iterate, they learn from what works and what doesn’t so they get better and better.
Yeah, marketing can be serious. It involves real money and real people.
But it’s also a joke.
And you won’t know if it’s going to land until you give it a go.
Kelford Inc. is the marketing team that’s never at a loss for words. If you’re struggling with what to say and where to say it to attract ideal clients, we’ll show you the way.