Earlier this week, AI lab Anthropic released Claude Fable 5, its first “Mythos-class” model for public use.
What does that mean? Well, Mythos is the name of the model Anthropic had previously said was so powerful that it would be too dangerous to publicly release.
It poses such a threat to cybersecurity that they’ve even degraded its abilities when users prompt it for things Anthropic thinks are dangerous to people, cybersecurity, or, and this is what got them into a lot of hot water this week, their own business model.
They’re actually preserving every prompt that passes through the model for 30 days, and they’d previously said that if you prompted it for help building your own LLM, they’d silently degrade the output without even telling you.
They’ve since walked that back but... wow.
So, how is it? Well, yeah, it’s pretty powerful. Early testers are sharing examples of it running for hours and hours in a loop, coordinating dozens of agents, and producing real work that actually, well, works.
I gave it the challenge of finding cost savings in one of my AI-powered apps and it burned through my Max-tier Claude credits in about 20 minutes.
But it did find a way to better leverage prompt caching that is actually shaving real dollars off my API spend.
So that’s cool.
But as these models get more powerful, especially around coding, it’s making me ask: Who’s an expert now?
If AI can do so much of the work that used to take real skills, from real people, what choices do experts like software developers have to stand out?
I think this is one of the biggest opportunities for content marketing, especially for developers!
Because most potential clients are not going to vibe code their new website. They’re not going to learn Claude Code just so they can make an update to their SaaS platform.
But they are going to expect the developer they hire to be able to leverage new tools, and, I think even more than that, explain these new tools to them. And help them understand their power, their uses, and their dangers and downsides.
So when they go looking for a developer to help them build their website, or fix their product, how can you make sure they choose you?
By creating content that demonstrates your expertise, your experience, and, I think more than anything, your beliefs and values about the work you do and the tools you use.
Because if you’re a developer that doesn't want to get replaced by AI, you need to find clients who don’t want to replace developers with AI, either.
You’re both actually out in the market, looking for each other.
Your ideal clients are not people you have to justify your value to, they’re people who already know your value.
They just don’t know you yet.
The question is: Are you producing content that allows you to be found when and where they go looking?
Kelford Inc. are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients, we’ll show you the way.