For most expert advisors, marketing optimization is usually procrastination.
Because the people most obsessed with optimizing are usually the ones whose marketing isn’t even off the ground yet.
But they’re buying software, they’re implementing dashboards, they’re building custom automations, they’re slopping out AI content.
Sure, none of it is working, but boy does it ever feel like work, right?
But the whole thing of it is that marketing is a performance, it isn’t a statistic.
Marketing creates data, but it is not found in the data.
So if our marketing is struggling or stalled, the last thing in the world we need is another tool or tech stack.
We need practice.
We need to get results so we know what we’re measuring and what we’re optimizing for.
Because we can’t steer a bicycle that isn’t moving (that’s called spinning in circles) and we can’t optimize marketing that isn’t working.
We must get it working, get it up and running, and then optimize to our heart’s content.
But optimization before activation is just procrastination.
Kelford Inc. are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients, we’ll show you the way.