Lower the cost of being wrong — Kelford Labs Daily
So you can try again.
So you can try again.
Because they change how you work.
So do this instead
By sharing what you do differently.
By demonstrating your tradeoffs
There are no guarantees.
You control attempts, not results.
Against which we stand out.
What's holding you back?
What to say when someone asks what you do.
Is the marketing that you never do
It couldn't have.