When I start reading a new book, I can predict, down to the day, when I’ll be finished with it.
How? Because I read 25 pages a day, every day. Sometimes more, almost never any less.
So I can just check the page count, divide by 25, and know when I’ll be finished.
That can be incredibly motivating. I read all 6 volumes of The Decline and Fall of the Roman Empire in just a few months.
Middlemarch, a few weeks. Anna Karenina, twice, over the course of two months.
It means I don’t have to be intimidated by large, imposing tomes. I just keep at it, 25 pages a day, until I’m done.
I tell you this because I’m nearing 1,000 newsletters written since 2020.
That number seems impossible, but when you consider I write a newsletter almost every weekday, almost every week, it all starts to add up.
I can even predict, roughly, when I’ll hit 1,000.
And none of this is enormous or burdensome effort. It’s just a few minutes, every single day.
But that’s the key: It’s every single day.
Because it’s a habit, not a chore. A routine, not a task.
I just... do it, because it feels weird not to. And that’s how you want to orchestrate your relationship with marketing and content:
Turning it into a habit and a routine that you don’t stop because you don’t want to stop.
And that starts small and simply. Just a few minutes at a time.
Every single day.
Kelford Inc. are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients, we’ll show you the way.