Your brand is what you keep doing — Kelford Labs Daily
What will you do every day?
commitment
14 posts
Why your marketing didn't work — Kelford Labs Daily
It couldn't have.
Spend less time not thinking — Kelford Labs Weekly
By having AI prompt your creativity.
Marketing guilt — Kelford Labs Daily
Comes from what we don’t do.
Kelford Labs Daily: Do Less with More
How to do less when there’s more to do every day.
Daily Lab: Herky Jerky Hell
Marketing for always, not just for now.
Daily Lab: Resist the urge to un-decide
Are you actually deciding, or un-deciding?
Daily Lab: Say “No” to Act
Why action requires doing less.
Spinning Your Marketing Wheels
You know the expression: “All roads lead to Rome.” There are lots of ways to get to the same place. It applies to marketing. There are a lot of ways to do marketing, and an awful lot of them will work.
You can’t bargain over the price
When business owners seek out a new marketing plan, it’s rarely because the last plan didn’t work. It’s because, for one reason or another, the last plan wasn’t worked.
Pick something you actually believe in
Business owners usually want to know how to judge their market position before they make public moves to reinforce it. Beyond confirming it is within your current capabilities and that it has a credible opposite, how can you tell if you’ve come up with a good position?
The irresistible pressure to expand
There’s a dangerous pressure in business. The pressure to have more and more products, so we can capture more of the market. To further and further expand our target market, so we can appeal to everyone. Or to provide more and more services, so we can do more work with our current customers.
Showing of 14 posts