What makes content content instead of just being an ad, or an advertorial?
It’s that it contains something.
Something valuable to the person seeing/hearing it.
Ideally, something they could get nowhere else.
Ads are often empty, devoid of value to anyone but the advertiser. But content, when done well, is win-win. It promotes value while providing it.
It demonstrates while it delivers.
That’s what to think about the next time you have to make some marketing content:
What value can it contain, instead of merely communicating? What value can it deliver, instead of merely discussing?
When we give something away, we show our audience we have something worth paying for.
But when we hoard our secrets we hide them, leaving our prospects unsure we have any at all.
So if we want people to believe us, we need to make the first move. We need to show them we know what we’re doing by showing them how we do it.
That’s how we make content, instead of an ad.
So, what then can your content contain?
Kelford Inc. are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients, we’ll show you the way.