The Marketing Rangefinder: Demonstrating Value at a Distance
How the Marketing Rangefinder helps you think in distances.
advertising
47 posts
Falling out of the funnel — Kelford Labs Daily
And into distances.
The questions that make content easier — Kelford Labs Daily
Come from your clients.
Lower the cost of being wrong — Kelford Labs Daily
So you can try again.
How to set your expertise apart in a crowded market — Kelford Labs Weekly
By demonstrating your tradeoffs
Count up your services — Kelford Labs Daily
Which one is best?
What if you had the right words — Kelford Labs Daily
Here’s how to find them.
Don’t promote to your peers — Kelford Labs Daily
Talk to buyers.
Who’s chewed your marketing? — Kelford Labs Daily
Is there any flavour left?
Marketing, not magic — Kelford Labs Daily
There are no guarantees.
Are they paying people to buy? — Kelford Labs Daily
And do you want to, too?
Busyness is the enemy of marketing — Kelford Labs Daily
Do one thing that never stops.
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