I found myself staring at a blank screen. Typing out random words and deleting them.
Until I closed my email app on my computer.
Every time an email would come in, I’d get that familiar pang in my chest, and whatever thought I’d been having about my marketing would get wiped clean.
And I bet the same thing happens to you, sometimes, too.
You know you’re “supposed” to be working on your marketing, but you’ve got one eye on something else.
Maybe that’s your email, or your LinkedIn feed, or some other idle activity that feels like work, and feels important, but is rarely all that urgent.
But your marketing is urgent. Yes, there’s very little you can do today that will get you a client tomorrow. It takes time to work.
But if we don’t dedicate that time, we’ll never find it. Something else, like an incoming email or someone else’s marketing content, will grab our eye and attention and wipe our minds of whatever it was we wanted to say.
We can’t come up with our own ideas and publish them when we spend all day reading, consuming, and triaging everyone else’s.
We need to create time and space to think, to write, to publish. So we can get feedback from the market on our marketing.
I closed my email app and a few minutes later this post was written. That’s no coincidence.
So close your email app for a few minutes and write something of your own.
Kelford Inc. are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients, we’ll show you the way.