The AI thinking trap — Kelford Labs Daily
Will we lose our own ability?
priority
13 posts
Don’t overextend your reach — Kelford Labs Daily
Focus on prospects closer by.
Selling in a new season — Kelford Labs Weekly
Means changing with them.
Selling without convincing — Kelford Labs Daily
By focusing.
Priorities and point of view — Kelford Labs Weekly
Where to start with what I’ve written.
Fame is a full-time job — Kelford Labs Daily
Go for profitable popularity instead.
Updated: Let’s quit something — Kelford Labs Daily
Take time for what matters.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
Everything is a tradeoff
Every great decision you make comes with downsides. There is never a perfect answer.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
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