The one single thing to say — Kelford Labs Daily
Is the one thing they need to know.
focus
100 posts
Don’t promote to your peers — Kelford Labs Daily
Talk to buyers.
A beginner’s guide to marketing: Part 1 — Kelford Labs Weekly
For those who don’t like it.
Offers average instead of increase — Kelford Labs Daily
Do less of what your clients don’t value.
Marketing in a messy market — Kelford Labs Daily
By focusing on who needs you more.
What are they buying now? — Kelford Labs Daily
And what do you want them to change?
Decisions are better than options — Kelford Labs Weekly
Because options slow things down.
What did they sign up for? — Kelford Labs Daily
That’s what you write about.
Clients, not conjecture — Kelford Labs Daily
Focus on what’s real.
What happens when you think in distances — Kelford Labs Daily
You know what needs to be said.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
Something better than a testimonial — Kelford Labs Daily
Reversing an objection.
Showing of 100 posts