Is there any platform more despised by marketers, entrepreneurs, and expert advisors than LinkedIn?
Bring it up, and the eyes start rolling, the exasperated sighs start puffing.
Because nobody seems to know what you’re supposed to post.
So here’s what you’re supposed to post:
What you want to.
Because marketing doesn’t fail, it just stops. That’s the actual fail-state for marketing: Not doing it.
Which means the prerequisite for success is doing it.
So stop worrying about the perfect content and start working on content you actually want to produce and post.
It won’t be perfect on your first attempt, because no first attempt ever is.
But if you stick with it, because you want to, you’ll eventually get better through practice.
That practice will help your performance.
But it starts with starting.
And starting starts with doing what you want to do.
Kelford Inc. are content marketers for expert advisors. If you’re struggling with what to say and where to say it to attract your ideal clients, we’ll show you the way.