What did they sign up for? — Kelford Labs Daily
That’s what you write about.
messaging
84 posts
Spend less time not thinking — Kelford Labs Weekly
By having AI prompt your creativity.
The constraint is the key — Kelford Labs Daily
It’s what makes you different.
What happens when you think in distances — Kelford Labs Daily
You know what needs to be said.
The first thing you need to say — Kelford Labs Daily
Is that you sell what they need.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
DisAImproving marketing — Kelford Labs Weekly
You can’t improve without a target.
What you can do that AI can’t — Kelford Labs Weekly
Something new.
Turning beliefs into messages — Kelford Labs Daily
Using the Marketing Rangefinder
A negative focus avoids disimprovement — Kelford Labs Daily
By asking what’s missing.
Updates, not upsells — Kelford Labs Daily
Give returning customers a reason.
“Wait” your way to better content — Kelford Labs Weekly
By giving your content more time.
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