It’s not the channel, it’s the distance — Kelford Labs Daily
What to say starts with where they are.
messaging
100 posts
I already know how you’re not going to do this — Kelford Labs Weekly
So do this instead
How to make content that contains value — Kelford Labs Daily
By sharing what you do differently.
How to set your expertise apart in a crowded market — Kelford Labs Weekly
By demonstrating your tradeoffs
Putting your marketing in order — Kelford Labs Daily
By thinking in distances.
What if you had the right words — Kelford Labs Daily
Here’s how to find them.
The actual words to say, today — Kelford Labs Weekly
In minutes, not months.
Externalize the Obvious — Kelford Labs Daily
What bores you makes you an expert.
The one single thing to say — Kelford Labs Daily
Is the one thing they need to know.
Don’t promote to your peers — Kelford Labs Daily
Talk to buyers.
Who’s chewed your marketing? — Kelford Labs Daily
Is there any flavour left?
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