When you start to think in distances, you actually start to think in messages.
Because when you realize you need to do some marketing, you automatically ask yourself, “How far away is the person I’m trying to reach?”
And once you know that, you know what your message needs to contain to move them one step closer.
Instead of wondering what to say, you know what needs to be said.
Because you know if they’re Far away, they need information about what you do.
If they’re Close, they need insights about why you do it that way.
If they’re Here, they need overdelivery of the experience.
And if they’re Connected, they need to know how to share our value with others.
Try it out, right now:
Think of a marketing message or tactic you’ve been procrastinating on. And then ask yourself:
Am I trying to reach a complete stranger? A neighbour? Someone at my door? Or someone who’s worked with me before?
Once you know that, you know what needs to be said.
Which is one step closer to knowing the words to say.
Kelford Inc. is the marketing team that’s never at a loss for words. If you’re struggling with what to say and where to say it to attract ideal clients, we’ll show you the way.