A beginner's guide to marketing: Part 2 — Kelford Labs Weekly
What to ask to know what to say.
rangefinder
42 posts
A beginner’s guide to marketing: Part 1 — Kelford Labs Weekly
For those who don’t like it.
Spend less time not thinking — Kelford Labs Weekly
By having AI prompt your creativity.
The constraint is the key — Kelford Labs Daily
It’s what makes you different.
The Marketing Rangefinder Cheat Sheet — Kelford Labs Weekly
Move them one step closer.
They’re Here. Are you? — Kelford Labs Daily
Marketing doesn’t stop when the work begins.
Close enough to care? — Kelford Labs Daily
Or too far away to notice?
What happens when you think in distances — Kelford Labs Daily
You know what needs to be said.
The first thing you need to say — Kelford Labs Daily
Is that you sell what they need.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
DisAImproving marketing — Kelford Labs Weekly
You can’t improve without a target.
Measurement is a loop not a line — Kelford Labs Daily
And you’re in it.
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