A beginner's guide to marketing: Part 3 — Kelford Labs Weekly
What to say when someone asks what you do.
What to say when someone asks what you do.
Move them one step closer.
Marketing doesn’t stop when the work begins.
Or too far away to notice?
You know what needs to be said.
Is that you sell what they need.
Where they are changes what you say.
And you’re in it.
Get closer instead.
Using the Marketing Rangefinder
By focusing on who’s looking for you.
Focus first.