Falling out of the funnel — Kelford Labs Daily
And into distances.
And into distances.
What to say starts with where they are.
Two questions to find your starting point.
What to say when someone asks what you do.
Move them one step closer.
Marketing doesn’t stop when the work begins.
Or too far away to notice?
You know what needs to be said.
Is that you sell what they need.
Where they are changes what you say.
And you’re in it.
Get closer instead.