Content comes from curiosity — Kelford Labs Daily
And asking ourselves questions.
distance
76 posts
Falling out of the funnel — Kelford Labs Daily
And into distances.
It’s not the channel, it’s the distance — Kelford Labs Daily
What to say starts with where they are.
How to know where to go — Kelford Labs Daily
Two questions to find your starting point.
A beginner's guide to marketing: Part 3 — Kelford Labs Weekly
What to say when someone asks what you do.
The Marketing Rangefinder Cheat Sheet — Kelford Labs Weekly
Move them one step closer.
They’re Here. Are you? — Kelford Labs Daily
Marketing doesn’t stop when the work begins.
Close enough to care? — Kelford Labs Daily
Or too far away to notice?
What happens when you think in distances — Kelford Labs Daily
You know what needs to be said.
The first thing you need to say — Kelford Labs Daily
Is that you sell what they need.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
Measurement is a loop not a line — Kelford Labs Daily
And you’re in it.
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