Something about outsourcing all your marketing to AI feels... wrong, right?
It feels so slick, so smooth, so fast that you worry if you go all-in, you’ll miss out on something important.
And, you’re right. Because marketing is all about demonstrating value. And value has emotional weight and mass. So we imbue our marketing with the value we create and deliver in our work.
But when we hand it all over to an AI tool to do it for us, we trade all that mass, all that value, for mere speed.
Because the way we talk about our work changes how we perform it.
Writing about our value isn’t empty language, it’s how we understand what prospects appreciate about what we do.
And if all that writing is being done by something that doesn’t think, that doesn’t exist in the real, embodied world around us, it leads our work into vagueness and sameness.
So when someone says, “What do you do?” or asks you why you’re priced the way you are, you flounder.
Because ChatGPT isn’t in your mind or even your office, it’s in your web browser.
But if you remain involved in your marketing, and you let your own ideas, experiences, and interests fuel it, you won’t ever have to lose it.
Even if you use AI tools to help you move faster, your marketing will still have weight.
Kelford Inc. is the marketing team that’s never at a loss for words. If you’re struggling with what to say and where to say it to attract ideal clients, we’ll show you the way.