One dramatic demonstration — Kelford Labs Daily
Is better than convincing.
demo
67 posts
Who gets credit for your content? — Kelford Labs Weekly
If everyone sees Claude wrote it?
Explain as if you’ve been asked — Kelford Labs Daily
I was talking to a new client the other day about his skills and abilities. He said something along these lines: “I know what I do is good. I just need the right people to notice. I just don’t know what to say, and I hate posting on social
The Marketing Rangefinder: Demonstrating Value at a Distance
How the Marketing Rangefinder helps you think in distances.
It’s not the channel, it’s the distance — Kelford Labs Daily
What to say starts with where they are.
How to set your expertise apart in a crowded market — Kelford Labs Weekly
By demonstrating your tradeoffs
Why outsourcing everything to AI feels wrong — Kelford Labs Daily
All speed, no mass.
A beginner's guide to marketing: Part 3 — Kelford Labs Weekly
What to say when someone asks what you do.
A beginner’s guide to marketing: Part 1 — Kelford Labs Weekly
For those who don’t like it.
Attention is not enough — Kelford Labs Daily
We need belief.
The way to start your 2026 marketing — Kelford Labs Daily
By focusing on who’s looking for you.
Interest over advertising — Kelford Labs Daily
Finding closer customers.
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