You may have heard the news that Sony is ending physical video game disc production in January 2028.
Which means, after that date, if you buy a video game for your PlayStation, it will only be digital. They might sell you a box, but inside that box will be a code for a digital download.
Will this fundamentally hurt their business, long-term? I don’t know, things have been trending this way for a while.
But in the short-term, people are enraged.
Because physical media was a signal of commitment that the studio, the developer, the publisher believed in the game enough to print it on a disc. To package it in a box. To sell it at a brick-and-mortar retailer (and let that retailer take a 30% cut).
There are petitions, games media furor, and industry chatter all aligned on a single fact:
Even if you weren’t going to buy the physical edition, it mattered that someone could.
It mattered that it was made.
This isn’t business analysis or a comment on Sony’s choices or long-term strategy.
This is a reminder that people like having something to hold, something to read, something to put on a shelf.
Even if your own business is mostly digital, mostly online, or mostly conducted over Zoom, there’s a benefit to making something real.
This is why writing a book can help your business, even if the book doesn’t sell in huge numbers.
It’s why having physical print-outs or worksheets for your workshops enhances the experience.
Heck, it’s why having an office space can add credibility.
Because these are all costly signals that demonstrate commitment to the work, and to the buyer.
In a world of AI slop and regurgitated trends and short-term thinking, making something real can make you stand out.
So, think about it: What can you make?
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