It’s not the channel, it’s the distance — Kelford Labs Daily
What to say starts with where they are.
What to say starts with where they are.
So you can stand above.
By giving yourself a starting point.
The real reason they buy.
What to say when someone asks what you do.
Or too far away to notice?
Using the Marketing Rangefinder
Not advertising.
Our process, and why it works.
Temporary, Capability, or Creativity.
For the right buyer.
Bergman or Lean?