Close enough to care? — Kelford Labs Daily
Or too far away to notice?
Or too far away to notice?
Using the Marketing Rangefinder
Not advertising.
Our process, and why it works.
Temporary, Capability, or Creativity.
For the right buyer.
Bergman or Lean?
That’s what your content does.
Don’t try to do too much.
By keeping content control.
By behaving differently.
Demonstrate or deliver value.