Don’t promote to your peers — Kelford Labs Daily
Talk to buyers.
brand
13 posts
Are they paying people to buy? — Kelford Labs Daily
And do you want to, too?
Your brand is what you keep doing — Kelford Labs Daily
What will you do every day?
Who got them into the category? — Kelford Labs Daily
And how can you get their attention?
Brand matters more now — Kelford Labs Daily
Building a credible brand.
Kelford Labs Daily: Demonstrating Value at a Distance
How marketing, sales, and branding work together.
Daily Lab: Every decision is a marketing decision
What are you demonstrating?
Daily Lab: Contract into relevance
Don’t expand, focus.
Daily Lab: Experts don’t build brands
To grow a sustainable business, though, marketing costs need to go down over time, not up.
The Family Knife is now Kelford Inc.
For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our
Don’t build a brand, deserve one.
Today’s newsletter is a shortened and focused version of last week’s rather lengthy article. If you didn’t get a chance to read it, or you just want a version that’s stripped down to the major points, this one’s for you!
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