Physicality signals commitment — Kelford Labs Daily
Making something matters.
pricing
18 posts
How to avoid discounting your expertise — Kelford Labs Daily
By sampling instead
Seeing your competitor’s compromises — Kelford Labs Weekly
So you can stand above.
Selling as a sample — Kelford Labs Weekly
Give away more to get more.
Daily Lab: More than you pay for
Over deliver your value.
Daily Lab: Your customers don’t care about your costs
Focus on the people who want you to succeed.
Daily Lab: The costs we don’t count
Every sale has a cost
Daily Lab: Change the product, not the price
How to avoid discounting
Daily Lab: “They must be very rich!”
The cost doesn’t tell you all that much about the customer.
Daily Lab: Are you selling hours or insight?
Which would you rather do? Increase your effort or your insight?
Don’t persuade, permit.
As a business owner, your job isn’t to talk people into buying from you. You’re not trying to persuade. Instead, your job is to permit.
Showing of 18 posts