Bragging is part of your work
“In advertising”—and I would add, in all of marketing—“there is also a first principle.” “To attract someone’s attention.”
“In advertising”—and I would add, in all of marketing—“there is also a first principle.” “To attract someone’s attention.”
Successful strategy requires being different. When you focus on what everyone else is doing, when you try to fit too well into your industry, you become more and more like everyone else—with less and less for a customer to base a choice on other than price.