“This thing speaks!” — Kelford Labs Weekly
You control attempts, not results.
You control attempts, not results.
So you always know what to say.
But routines feel better.
Because it’s uncomfortable.
is to do nothing at all.
Kelford Inc.’s Anniversary
Marketing makes you better.
So how do we handle stress and pressure and work at our best—and lead our teams at theirs—without burning out or burning bridges?
Demonstrate that you learn and grow.
Nobody knows you’re nervous
There are only two dependable ways to create a profitable business: By being meaningfully different from your competition in a way that provides greater value to a specific set of customers. Or by being so streamlined, efficient, and operationally effective that you can be the cheapest option.
“Because George believed he was supposed to find a solution, he did.” Whether we believe it or not, our beliefs affect our actions and our abilities.