Market what you don’t want to hear — Kelford Labs Daily
It‘s what they notice
attention
82 posts
Is your marketing loud or long-term? — Kelford Labs Daily
Getting noticed takes time.
Content forms a purchase path — Kelford Labs Daily
On the buyer’s schedule.
Explain as if you’ve been asked — Kelford Labs Daily
I was talking to a new client the other day about his skills and abilities. He said something along these lines: “I know what I do is good. I just need the right people to notice. I just don’t know what to say, and I hate posting on social
Your prospects want you to brag more — Kelford Labs Daily
So they can see how you work.
The Marketing Rangefinder: Demonstrating Value at a Distance
How the Marketing Rangefinder helps you think in distances.
Is AI worth the cost? — Kelford Labs Daily
Of damaging your brand reputation?
Why you want to be wrong about marketing — Kelford Labs Weekly
So you can become right.
Falling out of the funnel — Kelford Labs Daily
And into distances.
“Write the truest sentence you know” — Kelford Labs Weekly
Or fix it so you can.
It’s not the channel, it’s the distance — Kelford Labs Daily
What to say starts with where they are.
Who’s chewed your marketing? — Kelford Labs Daily
Is there any flavour left?
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