Optimism as optimization — Kelford Labs Weekly
A touch of optimism goes a long way.
Weekly Labs
100 posts
How to get better marketing by getting better at marketing — Kelford Labs Weekly
Keep your hand on the wheel.
Can your content keep a secret? — Kelford Labs Weekly
What does it say about others?
What’s on the back of the box? — Kelford Labs Weekly
Why we need middle step content.
How to keep your website from rotting — Kelford Labs Weekly
By always working on it.
Will you respond to this? — Kelford Labs Weekly
The art of not insisting.
How are you DEWing? — Kelford Labs Weekly
A quick marketing check-in.
Who gets credit for your content? — Kelford Labs Weekly
If everyone sees Claude wrote it?
How to run a Novel Token Session — Kelford Labs Weekly
To create your own unique content.
The Marketing Rangefinder: Demonstrating Value at a Distance
How the Marketing Rangefinder helps you think in distances.
Why you want to be wrong about marketing — Kelford Labs Weekly
So you can become right.
“Write the truest sentence you know” — Kelford Labs Weekly
Or fix it so you can.
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