The Marketing Rangefinder: Demonstrating Value at a Distance
How the Marketing Rangefinder helps you think in distances.
Weekly Labs
100 posts
Why you want to be wrong about marketing — Kelford Labs Weekly
So you can become right.
“Write the truest sentence you know” — Kelford Labs Weekly
Or fix it so you can.
I already know how you’re not going to do this — Kelford Labs Weekly
So do this instead
How to set your expertise apart in a crowded market — Kelford Labs Weekly
By demonstrating your tradeoffs
The actual words to say, today — Kelford Labs Weekly
In minutes, not months.
Seeing your competitor’s compromises — Kelford Labs Weekly
So you can stand above.
How I keep up with AI — Kelford Labs Weekly
By using it.
“This thing speaks!” — Kelford Labs Weekly
You control attempts, not results.
How writing gets going — Kelford Labs Weekly
By giving yourself a starting point.
A beginner's guide to marketing: Part 3 — Kelford Labs Weekly
What to say when someone asks what you do.
A beginner's guide to marketing: Part 2 — Kelford Labs Weekly
What to ask to know what to say.
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