“This thing speaks!” — Kelford Labs Weekly
You control attempts, not results.
You control attempts, not results.
Who controls your ability to do marketing?
What happens if you miss?
The safe approach to new tech.
You can be all right, even when it all goes wrong.
Putting your ZERO Plan together.
Don’t over-invest in AI
Plan to avoid the worst outcomes.
How to bet on your worst outcome.
Plan to keep playing for the long-term.
What will go wrong if you get zero results?
Great invention, terrible business.