Seeing your competitor’s compromises — Kelford Labs Weekly
So you can stand above.
competition
22 posts
Don’t promote to your peers — Kelford Labs Daily
Talk to buyers.
Are they paying people to buy? — Kelford Labs Daily
And do you want to, too?
Marketing keeps going when they get Here — Kelford Labs Daily
With curiosity.
The future of Canadian marketing — Kelford Labs Daily
Standing out, not blending in.
Daily Lab: Who are my customers?
Who wants what you sell?
Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
Daily Lab: Market your own business
Don’t just market the category you’re in
Daily Lab: The opportunity is the opposite
Respond to technology, don’t be led by it.
Daily Lab: “That’s where the hungry people are.”
Where are people hungry for your value?
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
Showing of 22 posts