You know what I love asking my clients?
“What’s the classic mistake everyone else in your industry seems to make, that you know to avoid?”
I mean, just take a few minutes and think about it yourself, if you don’t mind.
What do you not do that everyone does always does? And... why?
Contained within that answer is an insight, a tradeoff you’ve made or are making to serve your best customers the best way you know how.
By avoiding the classic mistakes, the “best practices” which are really the floor, not the ceiling, you’re able to overdeliver where it matters most.
So if you can pin that down, if you can point that out, you’ve got marketing content awaiting you.
All you need to do is write it down.
Kelford Inc. is the marketing team that’s never at a loss for words. If you’re struggling with what to say and where to say it to attract ideal clients, we’ll show you the way.