Building credibility by being imperfect — Kelford Labs Daily
Sometimes you can just say it.
Sometimes you can just say it.
Come from your clients.
How you do it is what you say about it.
Which one is best?
That you know to avoid.
Is the one thing they need to know.
What to ask to know what to say.
And what do you want them to change?
That’s what you write about.
Ask yourself this question.
By focusing on who’s looking for you.
Focus first.