The Marketing Rangefinder: Demonstrating Value at a Distance
How the Marketing Rangefinder helps you think in distances.
principles
25 posts
Beliefs inspire content — Kelford Labs Daily
Because they change how you work.
What’s the classic mistake? — Kelford Labs Daily
That you know to avoid.
Marketing in a messy market — Kelford Labs Daily
By focusing on who needs you more.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
Trust is about what you don’t do — Kelford Labs Daily
So they can believe you’re good at the rest.
How you work is how you market it — Kelford Labs Daily
Consistency counts.
How we know what you should say — Kelford Labs Weekly
Our process, and why it works.
Exceptions prove the position — Kelford Labs Daily
Because they prove you have principles.
Change your priorities not your principles — Kelford Labs Weekly
So you can change your procedures.
Showing of 25 posts