The power of relentless focus — Kelford Labs Daily
Focus never ends.
attention
53 posts
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Kelford Labs Daily: The most important part first
The most important thing is attention.
Kelford Labs Daily: Their perception, your value
There is no market for something nobody wants to buy.
Kelford Labs Daily: Burning focus
One thing for one customer at one time.
Kelford Labs Daily: All there is to it
The simple truth of advertising.
Kelford Labs Daily: Popular or purchased?
Demonstrating or Decorating?
Kelford Labs Daily: Make the right impression
Focus on customers, not competitors.
The Marketer’s Law
Attention is a cost.
Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
The Marketer’s Fallacy
Attention is all that matters.
Daily Lab: “The reader is the little car.”
Making it easier to drive through your writing.
Showing of 53 posts