Kelford Labs Daily: What do your customers say?
Their words, not yours.
Daily Labs
100 posts
Kelford Labs Daily: The way to sell is to sell
Sample and demonstrate
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Daily: Where do you start?
Start by demonstrating.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Daily: Stand for something
Singularly credible.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Daily: Make the story go there now
Put your important stuff first.
Kelford Labs Daily: Resolution or obligation?
Focus on what you want to do.
Kelford Labs Daily: Marketing you want
Don’t sell, demonstrate.
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
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