The DEW Test — Kelford Labs Daily
The test before the change.
effort
35 posts
Making LinkedIn Work — Kelford Labs Daily
By making it a habit.
Prompting your own uniqueness — Kelford Labs Weekly
Writing prompts for marketing content.
Where do we grow from here? — Kelford Labs Daily
New goals, new growth.
300 Marketing Lessons — Kelford Labs Daily
What I’ve learned from 300 daily newsletters.
Daily Lab: Are you selling hours or insight?
Which would you rather do? Increase your effort or your insight?
“Stop the willpower madness”
Marketing efforts don’t fail. They stop. Like New Year’s Resolutions, our marketing efforts simply peter out and fade away over time.
Genius is the art of taking pains
Knowing what to say in our marketing is one of the most frustrating challenges business owners and marketers like you and I face every day.
You paid the fare—make sure you arrive
The most important concept in strategy is commitment. Not a commitment to do the same thing forever. Not a stubborn resistance to change. But a commitment to truly give a direction your all.
Not lazy, but afraid
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
You can’t throw work against a thinking problem
All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.
Showing of 35 posts