Commentary: Success fades into view
How to act quickly, for as long as it takes.
motivation
78 posts
Daily Lab: Plans don’t change minds
Does that mean we accept less from or for ourselves? No, it means we find things we want to do.
Daily Lab: Progress breeds patience
Marketing is a lot easier, a lot more fun, and a lot less stressful when you’re patient.
Exercise: Small Actions Big Planner
This exercise will help you break big projects into simple tasks that you’ll want to do, instead of overwhelming ourselves into procrastination.
Concepts and Quotes: One Big Day
Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.
One Big Day
Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”
It’s all about Joyful Structure. No, wait, I mean Structured Joy.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
You can’t skip this step
Today’s newsletter is, hopefully, applicable to everyone, but it’s specifically focused on small business owners and consultants. No one else—no agency, partner, or consultant—can care more about your dream, your business, or your marketing than you do.
Don’t make pain the point
Here’s the sneaky secret nobody tells you about the motto, “No pain, no gain.” It works for some people, but not because pain is necessary. But because those people like pain.
It’s not everything—it’s this one thing
Everything is overwhelming. Writing the copy for your new website. Your social media marketing. Your latent guilt over not yet joining TikTok, and your growing worry that everyone else is moving faster than you are.
It’s not that it’s wrong
Most of the small business owners and consultants we work with have, at some point, worked with other marketers before. And they’ll often come with some preconceived ideas about what they feel they should be doing.
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