A beginner’s guide to marketing: Part 1 — Kelford Labs Weekly
For those who don’t like it.
anxiety
22 posts
Marketing in a messy market — Kelford Labs Daily
By focusing on who needs you more.
Marketing guilt — Kelford Labs Daily
Comes from what we don’t do.
They’re afraid of something worse — Kelford Labs Daily
Their fear is your FOMO.
Marketing dizziness — Kelford Labs Daily
One direction, not all directions.
Kelford Labs Weekly: The stress and pressure of working in public
So how do we handle stress and pressure and work at our best—and lead our teams at theirs—without burning out or burning bridges?
Daily Lab: Why worry?
The more you look for, the less you’ll find.
Daily Lab: The illusion of transparency
Nobody knows you’re nervous
Daily Lab: Where does new business come from?
Don’t cold call, deliver value.
Daily Lab: How worry helps
What to do when things get tough.
Daily Lab: Don’t just work
Fear loses focus.
Daily Lab: Don’t become the emergency
Emergency strategies for crisis and risk communicators.
Showing of 22 posts